Insight Marketing & Communication
Rm 1108, Bldg C, Tomson Center,158 Zhangyang Rd.
Pudong, Shanghai, China 200120
t: (+86 21) 3887 0318
f: (+86 21) 3887 0318
info@insightmc.com.cn

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News


05.2009 | Joint Chamber Trade Fair
On May 27, Insight proudly presented the latest work to the German chamber, Swisscham, and Cancham community on the Joint Chamber Trade Fair. Insight showcased the expertise in the Strategy planning, graphic design, online marketing, PR and media, event & promotion, exhibition and trade fair to the guests with our new flyer and slide show.

4.2009 | La Verbena Grand opening
Insight worked with La Verbena, a modern Spanish restaurant and bar, on the restaurant opening campaign, which includes brand strategy, marketing communication plan, media plan, logo design, advertising, grand opening party, guest and media invitation and media review, website, e-newsletter etc. The result was beyond expectation, 450 valued guests showed up in the event, interview and free ads on key media such as China Daily, Shanghai Daily, City weekend, That’s Shanghai, Sina.com, Sohu.com etc.

3.2009 | Zimmermann on CIMT
In 2009, Insight’s long term client world leading 5 axis milling machine company F. Zimmermann presented itself again in the CIMT 2009 show. Insight worked on overall exhibition management, guest invitation, booth design and setup, brochure design & production, press briefing and special interviews, media planning and buying etc.

2.2009 | Voith New Products Launch Campaign
Insight was appointed as the marketing Agency for world's largest paper machine group Voith to launch 2 new key products. The campaigns were scheduled to be launched in May and June 2009.

11.2008 | EMAG showed on CIMT 2008
World’s leading machine tool company EMAG appointed Insight to design and set up its 140sqm booth in CIMT 2008. Insight also helped EMAG on trade media ad and DM consulting.

10.2008 | Voith Japan Projects
World's leading paper machine company Voith appointed Insight to work on its Voith Japan corporate brochure, customer flyer and special purpose publication. Insight delivered the work in high quality and creativity which gained client's appraisal.

9.2008 | Kraft Tang Winter Promotion
Insight was appointed by Kraft Foods, world's top food and beverage company to plan and design its key powder drink brand Tang's winter promotion. Insight's concept and design enable Hot Tang "Pinguin" to be the most successful promotion for Tang in 2009.

8.2008 | L'oreal Professional New Branding Campaign
Insight was invited to work on the L'oreal Professional new branding and trade campaigns, where Insight provided strategic and creative input to L'oreal Professional brand development in 2008.

7.2008 | Insight Company Outing to Xiamen

Insight had a nice break in the beautiful Gulang island of Xiamen city in south east China. Some pics to share.

6.2008 | VTS and Duisport projects

Insight worked with logistics service companies VTS and one major port in Germany Duisport in brochure adaptation with very tight timeframe. Insight's fast delivery gained client's good feedback again.

5.2008 | Post-earthquake Children's Day tent donation event and PR

Insight worked with Losberger China, German School and Yifu School on the event and press reporting, where Shanghai students painted the tents and delivered them to Sichuan primary schools as Children's Day gift. A very moving event for all of us. Sichuan, Jia You (keep going)!

4.2008 | Zimmermann Die %26 Mould 2008

Insight again with Zimmermann on the whole exhibition management, booth design setup, press briefing and interviews, media plan and buying. "The show was a success", said Zimmermann president Mr. Rudolf Gaenzle.

3.2008 | Losberger brochure for World Expo

Losberger China as the key supplier for World Expo has asked Insight to develop the brochure especially for World Expo 2010. Our creative work was highly praised by our client, "Your work has profoundly influenced our whole Losberger group's image" said Chairman Mr. Dirk Gruber.

2.2008 | Losberger China New Website on line

Insight successfully developed the new website for Losberger China, a huge and complicated project with very satisfying result, Bravo everybody!

10.2007 | Insight Managing Director Ms. Helen Han received German Modell Bau Verband Delegation in Shanghai, Chengdu, Xian, Dalian
Ms. Han received German Modell Bau Verband Delegation of 35 people, organized by F. Zimmermann and German Modell Bau Verband, in Shanghai, Chengdu, Xian and Dalian. The highlights include the visit in Volkswagen Modell Bau Workshop in An Ting, the meeting with Chengdu mayor and Qing Yang industry zone, and the visit to Dalian Machine Tool Group, the strategic partner of F. Zimmermann. Ms. Han acted as main receiving person in China for the delegation.

09.2007 | Insight Marketing & Communication online ad button gone live on German Chamber of Commerce website

09.2007 | Insight attended German Chamber of Commerce Trade Fair
On Sep. 28, 2007, Insight again joined the German Chamber of Commerce Trade Fair, where Insight Marketing Communication showed all its service and marketing & communication experience to many German companies in Shanghai.

09.2007 | Insight developed Chinese naming for German top food brand Dr. Oetker
Insight has proudly given the Chinese name to the oldest and most reputable German food company Dr. Oetker, and its flagship frozen pizza brand Ristorante. Insight has carried out the total project management from process planning, Chinese naming strategy, to name generation (more than 500 names), consumer naming research, Chinese naming legal check and Chinese trade mark registration management.
Insight has also developed the Chinese logo design for both Dr. Oetker and Ristorante.

08.2007 | Insight developed wpb website
Insight finished the planning, design and development of website for Wehrle Personal Beratung (wpb), where Insight has managed overall consulting, design concept, photo shooting, copywriting fine-tuning and proof reading, website programming and webspace purchase. There are total 3 language versions (Chinese, English, German). Please view website

07.2007 | Insight directed photo shooting for Losberger Tents
Insight directed the fantastic photo shooting for Losberger tents in Shanghai Pudong, Lujiazui Green of a high level large event. Losberger is world’s largest tent manufacturing, rental and sales company. Insight has been the sole marketing Agency for Losberger China since 2006. Please view photos

06.2007 | Insight directed photo shooting for Fitstop
Insight directed another photo shooting for Fitstop, a high end new concept gym/yoga chain, founded by the sole distributor of Life Fitness, world’s largest fitness equipment company. Insight has also finished the development of the leaflet, brochure and website design for Fitstop.

01.2007 | Insight finalizes BASF brochures
Insight has delivered the product brochures to BASF, the world’s largest chemical company. We have managed the total project from overall planning, conception, design, content creation, copywriting in Chinese and English, artwork, to the final printing of product brochure. View image.

01.2007 | Insight developed brochures for F. Zimmermann
Insight excelled itself again by developing the Chinese corporate brochure for F. Zimmermann, the other product brochures were also developed together with the booth design for the CIMT show in Beijing. Insight also arranged the special interviews with trade magazine Chinamac Journal, Automobil Industrie, Aeronautical Manufacturing Technology, CNC Machine Tool Market, Die & Mould, Machinist Metal Cutting.

01.2007 | Insight developed naming and design for COGI
Insight created the product names for cosmetic brand COGI’s whitening products, “Jing Run Tou Bai” (Crystal Clarity moisturizing whitening cream) and streamlined all its product lines planning, for the new COGI brand re-launch in mid 2007. Insight has also finished the design of in-store lightbox with product-focused concept, and logo fine tune design. (please view design, logo, TV ad for Crystal Clarity)

02.2007 | Insight developed Chinese New Year greeting cards

02.2007 | Insight designed and produced a showcase for an Australian Active Fishing Lures company
We designed the showcase for an Australian Active Fishing Lures company and managed to present nicely over 100 products in the China Fish 2007 right during Chinese New Year time.

02.2007 | Insight developed new print ad for Zimmermann—the top German Milling Machine Company
We developed a new print ad on seven leading machine tool and metal cutting magazines in Chinese industry, including Aeronautical Manufacturing Technology and Chinamac Journal. This is the third year Insight has worked with Zimmermann on advertising, media planing and buying, exhibition design and setup, brochure design, press conference, press release and event organization. View ad

01.2007 | Insight developed the VIP sponsorship event for Grey Goose Vodka in Binjiang One
Insight helped Grey Goose with successful sponsorship event in Binjiang One Pre-Christmas VIP party, which was attended by over 300 business elites.

12.2006 | Insight became the marketing agency for Losberger—the world market leader in tent rental and sales
We developed a brand new website and new print ad on China Daily and Shanghai Daily, the leading English newspapers in China. View ad

11.2006 | Insight works with world’s largest chemical company BASF
Insight developed and produced product and image brochures for the construction chemicals division of BASF from concept, structure, layout design, and total content creation to printing.

10.2006 | Insight refreshed the image of a 20-year old Chinese cosmetic brand
Insight works with a famous Chinese cosmetic brand on overall product and marketing and communication strategy. More works on strategic integrated marketing and communication includes product line concept development, naming and product description as well as print ad and light box design. View ad

09.2006 | Insight became the integrated marketing and communication agency for a fitness and yoga club
Insight schemed out the whole branding strategy for a new concept Fitness Studio Chain, who is also the exclusive distributor of the world’s largest fitness equipment company–LIFE FITNESS. Insight is responsible for the brand strategy, logo design, the image brochure, the whole website building, content creation, photo shooting and art direction.
Insight will be working on possible media and PR work later as well.

09.2006 | Insight print ad on, October issue
Insight Marketing & Communication is corporate member of AHK (German Chamber of Commerce), and German companies are our major target customers. View ad

 09.2006 | New Ideas
Insight was invited by premium French vodka brand Grey Goose, Bacardi Group, to develop PR, event ideas and POS material design.

09.2006 | Company outing
Insight went on company outing in beautiful Hangzhou city - our staff recharged their energy and creativity from the mystic lake, gorgeous tea plantations and winding mountain trails. View Photos

06.2006 | Welcome on board Denny Yuan, Senior Designer
Denny has worked in various ad agencies and magazine houses including “that's shanghai”

06.2006 | Welcome on board: Lea Zheng, PR Manager
Miss Zheng is a media veteran, who worked as magazine editor, PR manager and event organizer before.

06.2006 | Insight's CEO Helen Han appointed as board director of Würth company in China.

08/05/2006 | Insight develops F. Zimmermann's trade fair appearance for “Die & Mould 2006”
From May, 8th till 12th, our client F. Zimmermann GmbH presented his CNC milling machines at the “Die & Mould” trade fair. We provided marketing and design services throughout the whole process and designed and set up a characteristic booth featuring the “Milling Portal” concept of Zimmermann. Photos of the booth can be found here.

15/05/2006 | Insight welcomes new Account Manager
Ms. Marion Heimgartner from Switzerland just joined Insight Marketing & Communication as a new Account Manager.
Ms. Heimgartner holds a Master degree in Marketing, Services and Communication Management. Her previous work experience includes the marketing consultancy business as well as the media/publishing industry.
We welcome her warmly to our team and are looking forward to a good cooperation.

24/03/2006 | Insight develops H&T's factory opening ceremony
For German based Heitkamp & Thumann Group, Insight created a factory opening event featuring KungFu and music shows. Some Photos of the event.

23/02/2006 | Insight at German Chamber trade fair
Insight Marketing & Communication participated in the German Chamber trade fair to introduce our service range to the German business community. There are more than 800 corporate members in the German Chamber China and more than 300 people attended the meeting and trade fair. Insight’s unique booth design attracted a lot of company representatives. Ms. Helen Han, CEO of Insight says, “This event greatly increased our company’s influence in the German business community.” A selection of pictures can be found here.

21/02/2006 | New designer to support team
Today Ms. Chris Chong from Kuala Lumpur is joining Insight and we would like to welcome her to our creative team. Ms. Chong is coming to us with breadth of experience after working in Malaysia and Hong Kong in the areas of event, fashion & entertainment, photography, graphic design, illustration as well as printing & packaging. She is a free spirited artist with a strong sense of exploration influenced by Pop culture & Modern art, music and comic books. We are sure, with her work experience and creative thinking she will be able to give our work an even stronger edge.

01/21/2006 | Chinese New Year Party at Insight MC
Ms. Helen Han, CEO of Insight, celebrated her birthday and threw a Chinese New Year Party at the Insight office at 396 Xiangyang Rd. More than 50 guests wined on champagne, cocktails and mulled wine and dined on a variety of finger food including German classics and Chinese Jiao Zi. During the evening, a special magic show as well as live portrait drawings from a young local artist let the guests stay until the early morning hours. Also, we were very happy to have a special guest that evening - Mr. Christian Hoste, Managing Director from our partner company Premier Marketing Group in Germany. We wish all of our guests a very nice and prosperous new year of 2006! Pictures of the event can be found here, our greeting card can be found here.

10/31/2005 | Insight is expanding its team
Due to our increasing business, we are fast expanding our creative design and account service team. We are looking for energetic individuals with international minds who are willing to develop together with our growing company and want to actively shape our business. Interested persons are welcome to visit our job offers on our website and send us their information.

10/30/2005 | Winter sports show in Beijing
After the Shanghai sports show in June, Insight visited the recent winter sports show in Beijing. Managing Director Ms. Han met Maier Sports CEO Mr. Maier, Key Account Manager Mr. Hauer and Marketing Manager Mr. Taft in Beijing to discuss more details for their market entry strategy to China, which is currently being developed by Insight.

10/12/2005 | Welcome new Senior Account Managers
We are very happy to welcome two new Senior Account Managers Ms. Valourie Xuan from Shanghai and Ms. Ute Hartmann from Germany. From now on they will serve as direct contact persons for our clients and be responsible for the coordination and execution of Insight's client projects. With this newly established international account service team we will be able to provide even more proactive service and continue to deliver high-quality solutions to our clients.

09/21/2005 | F. Zimmermann GmbH at the EMO Fair
At EMO 2005 - the largest European machine tool fair - our client F. Zimmermann GmbH demonstrated a combination of highest technical qualification and capability with their HSC Portal Milling machine FZ 37. The company from Denkendorf near Stuttgart, Germany, is regarded worldwide as the specialized manufacturer of CNC milling machines. We are proud to work closely with Zimmermann headquarters to provide support with China press relationships as well as design and production of giveaways.

08/22/2005 | DaimlerChrysler China gained as new client
Together with our German partner Premier Marketing Group, we recently gained DaimlerChrysler (China) Ltd. as an important new client with their project for the China market launch of the new M-Class. Insight is currently creating the sales advantages brochure for the sales team and dealers, incl. many tasks such as intensive market research, media news collection, technical competitor comparison, design artwork, production of the brochure, etc.

08/15/2005 | Welcome our new design director
We are very happy to be able to welcome our new Design Director, Mr. Philipp Fries from Germany. After having studied Multimedia Design in Augsburg, he worked for one of Germany's leading corporate design firms, KMS Team in Munich, as well as for clients like Audi, Bavaria Film GmbH, Kluebner, Loewe and Salamander on freelance basis. Now Mr. Fries is joining us to head a team of young Chinese and international graphic designers. We are sure he will contribute to our business with his wide experience and design skills.

06/16/2005 | Insight appointed as Maier Sports marketing partner
Insight Marketing was appointed as market entry strategy partner for Maier Sports GmbH & Co. KG, a well-established European quality outdoor & ski clothing brand. In close cooperation with Maier Sports senior management we are working on tasks like market research, distributor pre-selection, report on strategic planning, road show organization, retail shop and exhibition stand design and many more. We are very happy to be able to support Maier Sports and are looking forward to a very successful business in China.

Insight


> Partner of Premier Marketing Group
> Group headquarters in Munich, Germany
> Group companies in Europe, US and Middle East
> China business established 2004
> Offices in Shanghai and Beijing

 

Strengths

> Strategic planning
> Strong project management
> Media relationship
> Creative/design
> Quality supplier network
> High performance price ratio

 

Meet the team

A group of brilliant, energetic and experienced marketing and communication professionals who think and work hard for their clients. We are resourceful with new ideas and solutions based on our international experience and local insights.

 

Helen Han – Chairwoman/CEO

 

Lea Zhang – PR-Manager

 

Denny Yuan – Senior Designer

 

Philipp Fries – Design Director

 

Clara Xie - Account Executive

 

Shuhan Li – Assistant of General Manager

 

Crystal Han – Executive Director, PR & Branded Entertainment

 

Yansong Wang – Event PR Adviser

Philosophy


Insight walks you in excellence and quality to craft your unique identity. Through integration and creativity, Insight strives to reveal the hidden pathways beyond your most complex design of the brand.

Quality-Integration-Creativity-Brand

To win and maintain our valued customers, quality is our most important equity. Quality work comes from insightful strategies, fresh ideas and brilliant finish in every detail. Our international team and reliable supplier network ensure the best quality work for great value.

Quality-Integration-Creativity-Brand

The market place is changing. Internet and wireless communication have permanently changed the landscape of marketing and communication. Customers are much more knowledgeable, information more transparent. Traditional 30"-TVC type of mass communication will not function as before. Customer loyalty is an issue, consumer experience and advocates become more important than ever. Event marketing, retail marketing, entertainment marketing ... Integration is the only way to go. How to integrate is the challenge and opportunity for the marketers and communication experts of this era.

Quality-Integration-Creativity-Brand

Creativity puts character into the brand. It is the means to create difference. Creativity does not stop at the creative department, it goes into every step of the business, from strategy to implementation. We always open our mind, break the boundaries and dare to create.

Quality-Integration-Creativity-Brand

A company is just like a person. What makes a person different from the others is not only his physical appearance, but also his behaviour and attitude, which is the soul of the person. Brand is the soul of a company.

Services


As full service marketing & communication company, we deliver our client most value work of integrated services from market research to strategic planning from creative concept development to detailed design, PR and event execution. Our clients enjoy the peace of mind with one-stop shop service concept of high performance value.

 

Strategy

> Market entry strategy
> Marketing plan
> Brand strategy
> Integrated communication plan
> Trade media plan

 

Through the line

> Advertising
> Graphic design/CI & VI
> Event
> Exhibition
> Public Relation
> Digital marketing/CRM
> Promotion

 

Theater event

An annual theatrical road show which promotes the most original theater endeavors. We organize the nationwide competition and road show, manage the sponsors' relations and promote the festival.

Portfolio


Garments - Machinery - Automotive - Event - Real estate - Cosmetics - Our clients

Client

Maier Sports GmbH & Co.KG
Well-established European ski and outdoor clothing brand

Target market

Tasks

We worked closely with Maier Sports senior management on market entry strategy for China, involving following activities:

Garments - Machinery - Automotive - Event - Real estate - Cosmetics - Our clients

Client

F. Zimmermann GmbH
World leading milling machine tool manufacturer

Target market

Tasks

Garments - Machinery - Automotive - Event - Real estate - Cosmetics - Our clients

Client

Mercedes-Benz China, M-Class
A new generation of Mercedes Benz SUV M-Class

Tasks

For the launch of the new Mercedes-Benz ML164 to the Chinese market, we created the sales advantages brochure for the sales team and dealers. Activities included:

 

 

 

 

Garments - Machinery - Automotive - Event - Real estate - Cosmetics - Our clients

Event

Experimental Theater Season
Biggest national theatrical festival with one month of experimental theater show performed in Beijing, Shanghai and Guangzhou

Target market

Tasks

Garments - Machinery - Automotive - Event - Real estate - Cosmetics - Our clients

Client

Dongdu Real Estate Group
An upcoming real estate group specialized in building small but premium apartments for young people

Target market

Tasks

For the biggest real estate fair in China, we developed:

 

 

Garments - Machinery - Automotive - Event - Real estate - Cosmetics - Our clients

Client

Xia Fei Cosmetics
A famous Shanghai cosmetics brand

Target market

Tasks

To rejuvenate the Shanghai cosmetic brand Xia Fei, we developed the English brand name which reflects the feminine and international image. We created the Chinese and English logo to unite the modern appeal with its Chinese origin.

 

 

Garments - Machinery - Automotive - Event - Real estate - Cosmetics - Our clients

Brand experience

Contact


Insight Marketing & Communication
Rm 1108, Bldg C, Tomson Center,158 Zhangyang Rd.
Pudong, Shanghai, China 200120
t: (+86 21) 3887 0318
f: (+86 21) 3887 0318
info@insightmc.com.cn

Jobs


We are a startup company with foreign investment and international partners, working in integrated marketing and communication service area. Our international team provides great quality creative solutions to international clients. Due to business expansion, we are searching candidates for following positions:

Sales executive

Event specialist

 

Sales executive

    Job Description:
  1. Create business leads through various business contacts and direct sales visits/calls.
  2. Prepare first contact report and daily sales report
  3. Prepare sales proposals to potential client based on existing templates
  4. Follow up on client leads until client acquisition
  5. Contract draft based on existing templates
  6. Assist in project management and client service when needed

    Skills & Qualifications:
  1. At lease 2 years sales experience, particularly marketing service sales, previous marketing & communication experience preferred
  2. Presentation skills & communication skills
  3. Fluent English and Chinese, Chinese native level
  4. Proactive attitude, self-motivator, goal-oriented
  5. Understand basic marketing and communication principles and procedures

Starting time:
Immediately

Compensation:
Base salary plus commission, probation for the first 3 months.

Please send your resume to: info@insightmc.com.cn

 

Event specialist

    Requirements:
  1. Candidates with at least 2 years experience in related field, experience in major event and PR agencies are preferred
  2. Experience in exhibition industry is a plus
  3. Good project management & client service skills
  4. Self-starter, mature business conduct
  5. University degree, fluency in Chinese and English

Starting time:
Immediately

Salary:
negotiable

Please send your resume to: info@insightmc.com.cn